Fundació IBIT - Illes Balears Innovació Tecnològica

Application of e-marketing, e-content and e-communication techniques to create and publicise cyberspace projects.

Conceptual and structural design of website projects:

Study of the information to be offered depending on each project.
Analysis of the information and knowledge needs of the organisation's users.
Analysis of the message or messages to be passed on depending on the user's reception capacity.
Analysis of architecture of the information.
Design of the structure of the content.
Website browsing design.
Drawing up the project proposal in relation to all these items.

Publicising the activity of the IBIT Foundation over the Internet And, based on the methodology created for this task, offering services to other organisations to create and implement on-line communication plans, give advice on strategy and detect the appropriate websites and forms of communication for the messages that need to be put out, taking into account the particular features of the medium:

Planning and carrying out e-marketing and digital communication campaigns.